Jordan Liester, fractional CRO, MechanArch AI

    The whole operator

    I've sold $50M+ of enterprise software and travel across a decade, carried a quota through two AI startups and a global travel company, and been the founder who couldn't stop touching the deals. Seven President's Clubs. An MBA from CU Boulder, where I ran community for the Deming Center Venture Fund.

    Today I'm a fractional CRO. Two seats: New Clarity AI, an AI strategy firm for asset managers, and DeepGem, an AI services firm. I coach one head of GTM at a time. I take four or five clients, no more, because the work is inspection and inspection doesn't scale past that.

    What I believe about revenue

    Lead volume is almost never the problem. Follow-up and qualification are. Founders hire a rep to escape the pipeline and end up with a rep who needs the founder to close. The fix isn't a better rep. It's a process the founder can hand over: who qualifies, what "qualified" means, what happens on day 3 and day 10 after the call, and a Friday where every deal moves or dies.

    What I believe about AI

    It's in everything I build now. It also fails constantly when it's the reason for the engagement instead of a tool inside it. I've watched more AI pilots stall on adoption than on capability. So I start with the workflow and the human who owns it, then add the model.

    The rest of me

    I teach yoga. I run a men's circle with a monthly structure. I've spent a decade in meditation, breathwork, and contemplative traditions that most of my buyers would find strange, and I'm not going to hide that. It's why I can sit across from a founder who's running on fumes and say "your pipeline is fiction" without it becoming a fight. Calm in the room is a sales skill. I got mine off the mat.

    I live in Denver with my wife, Kaira. I lift or practice six days a week. I'll work with you inside a 50-hour week and not past it, because the version of me that works 70 is worse at this job.

    Career

    • Founder and Fractional CRO, MechanArch AI, Denver (2024 to present)
    • Fractional CRO, New Clarity AI (2026 to present)
    • Fractional CRO, DeepGem (2026 to present)
    • Enterprise Account Executive, Sully.ai (2025 to 2026)
    • Naitur.ai (2023 to 2025)
    • Senior Director, Sales Strategy, The Americas, Flight Centre Travel Group / Corporate Traveler (2016 to 2023)
    • MBA, University of Colorado Boulder, 2023
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