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    Insights

    Practical sales leadership for founders: clearer qualification, consistent follow-up, useful pipeline reviews, and a team that can win without you in every deal.

    Field notes

    Short working notes for the moments when the pipeline looks busy but the next decision is missing.

    Most B2B companies define their Ideal Customer Profile once and never revisit it. The result is a leaky pipeline filled with deals that were never going to close. Here's how to use AI to build a living, data-driven ICP that compounds over time.

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    Revenue Operations has become one of the most misunderstood roles in B2B SaaS. Most companies hire a RevOps person and hand them a pile of broken reports to fix. Here's what RevOps actually is, and how to build a function that creates compounding revenue leverage.

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